GameRun Brand Kit

Brand book and guidelines

Download brand guidelines
Fencing, soccer and baseball athletes displayed on three phones

Brand logos

Logo Color Usage

Dark-background marks under 65% lightness · light-background marks over 65%

Full color

Full color for dark backgrounds
Full color for light backgrounds

One color

Volt for dark backgrounds
Royal for light backgrounds

Grayscale

White for grayscale under 50%
Black for grayscale over 50%

Lightness rule

0%25%50%65%75%100%

Logo Clearspace

XGameRun logo surrounded by clearspaceX │X

X equals the height of the wordmark’s letters. Keep type, graphics and edges outside this area on every side.

Minimum size

Full logo
120 px · 1 in
Wordmark
96 px · 0.75 in
Streak mark
24 px · 0.25 in

Color Palette

Primary palette

MIDNIGHT

background

HEX #02060D

R2 G6 B13

VOLT

primary

HEX #C6F32B

R198 G243 B43

WHITE

text

HEX #FFFFFF

R255 G255 B255

NAVY

surface

HEX #07182D

R7 G24 B45

STEEL

surfaceMuted

HEX #0B2340

R11 G35 B64

Data palette

ROYAL

chartDark

#1746A2

SIGNAL

chartMid

#3488F5

SKY

chartLight

#8ACBFF

Status palette

GAIN

positive

#38DE95

DROP

negative

#FF6B7D

Gradients

Streak gradient

#000FB4 → #026EFF (61%) → #66C0FF

Reserved for the logo mark and hero moments.

Depth gradient

#0B2340 → #02060D

Backgrounds, cards and full-bleed panels.

Data gradient

#1746A2 → #3488F5 → #8ACBFF

Heatmaps, ranges and continuous chart scales.

Pattern Palette

Built from the Streak on a half-drop repeat

Streak repeat

File: GameRun_streak_repeat

Tonal streak

File: GameRun_streak_tonal

Volt streak

File: GameRun_streak_volt

Signal streak

File: GameRun_streak_signal

Wordmark repeat

File: GameRun_wordmark_repeat

Inter Font Family

Aa

One typeface at every scale — engineered for screens and legible from a scoreboard down to a caption.

Inter ExtraBold800
Inter Bold700
Inter SemiBold600
Inter Medium500
Inter Regular400

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Co-Branded Logo Lockups

GameRun partnership logo
2X2X
PARTNER
Horizontal
GameRun partnership logo
PARTNER
Stacked

GameRun comes first — left in horizontal lockups, top in stacked.

Divider is White on dark backgrounds, Midnight on light.

Use the full logo where space permits; the Streak alone needs approval.

Scale partner marks to equal visual weight.