Marketing Assets
Branding
Welcome to the GameRun Brand Standards Guide.
BRAND STANDARDS EXIST FOR A REASON: to keep our message consistent, recognizable, and aligned with our values. Following these guidelines isn’t optional—it’s essential. When we all adhere to these standards, we protect the integrity of our brand and present a cohesive identity that our audience can trust and recognize. Stick to the guidelines, use them as outlined, and help maintain the strength and clarity of GameRun in everything we do.
Logo
Symbol Logo
Our logo is a visual representation of our brand identity and should be used in accordance with established guidelines. This includes the proper use of color, scale, and white space around it.
Primary Logo
“Reversed” Logo
Logo Buffer
Spacing around Logo: -When using the REVERSED logo, the white rounded corner box containing the logo, should be line width of a letter away from the logo.
Spacing around Logo: A logo lost on a crowded page has no impact. So, we give the logo a buffer to make sure it stands out. - Measure from the center “G” line to the baseline square. That is the distance copy, images, other logos and edges should be from the GR logo. Think of it as breathing room.
Brand Colour
Primary Brand Colors
Use first and often. These colors should constitute 80% of added color.
C-0
M-30
Y-100
K-0
HEX: fcba03
R-253
G-186
B-3
C-90
M-70
Y-10
K-0
HEX: 2E5C9E
R-46
G-92
B-158
Secondary (Accent) Brand Colors
Use sparingly. These colors should constitute20% of added color.
C-0
M-0
Y-0
K-50
HEX: 999999
R-153
G-153
B-153
C-0
M-75
Y-100
K-0
HEX: F26739
R-242
G-103
B-57
Brand Typefaces
Primary Typeface
Arial Regular
Arial Italic
Arial Bold
Arial Bold Italic
Arial Black
(Do NOT substitute Arial Narrow)
Secondary Typeface
Brand Essentials
Everything you need to represent GameRun consistently — logos, social covers, email signatures, letterheads
Social Cover
Official GameRun covers designed for LinkedIn, X, YouTube, and more — optimized for each platform.
Letter Head
Branded letterhead template to keep all official communication consistent and professional.
Email Signature
Standardized email signature template to ensure a unified look across all correspondence.